ShotPak (SHTP) Completes First Ever Vodka Energy Drink Formula
IRVINE, Calif., June 28 /PRNewswire-FirstCall/ -- ShotPak (Pink Sheets: SHTP - News) With months of formulation and testing completed ShotPak has its own Vodka Energy drink. The newly formulated ShotPak Vodka Energy drink will be launched in the patented 50 ml plastic stand-up pouch and will be sold through its extensive distribution network. The energy drink market is a multi-billion dollar industry and has become a favorite mixer for vodka in bars and restaurants. ShotPak's new Vodka energy drink will fit perfectly with our current niche market of portable, on the go drinks that allow ShotPak's consumers to enjoy quality drinks anywhere
Energy drinks have continued to outperform all other categories of the USA beverage market with sales shooting up almost 50% in 2006.
This category is being driven by brands such as Monster Energy Red Bull, Rockstar, Jones Soda and Coca Cola. PepsiCo have recently entered into this fast growing and very lucrative energy drink market.